Vera Li is a strategic product designer specializes in
User growth & engagement 🌱 • AI-powered experiences 💡 • Data-informed process 📊
Vera Li is a strategic product designer specializes in
User growth & engagement 🌱 • AI-powered experiences 💡 • Data-informed process 📊
Vera Li is a strategic product designer specializes in
User growth & engagement 🌱 • AI-powered experiences 💡 • Data-informed process 📊
Awesome Orgs I've Teamed Up With :)
Awesome Orgs I've Teamed Up With :)
Awesome Orgs I've Teamed Up With :)
Chegg / Increased Posted Questions
Led 6 growth experiments that boosted user engagement, increasing question posts by 1.6M in one quarter.
2022-2023・EdTech・Web
Chegg / Increased Posted Questions
Led 6 growth experiments that boosted user engagement, increasing question posts by 1.6M in one quarter.
2022-2023・EdTech・Web
Chegg / Increased Posted Questions
Led 6 growth experiments that boosted user engagement, increasing question posts by 1.6M in one quarter.
2022-2023・EdTech・Web
Chegg / AI-powered Guided Practice
Designed an AI-driven feature from 0–1 to drive engagement, tackling ambiguity and tech constraints.
2024・EdTech・Web
Chegg / AI-powered Guided Practice
Designed an AI-driven feature from 0–1 to drive engagement, tackling ambiguity and tech constraints.
2024・EdTech・Web
Chegg / AI-powered Guided Practice
Designed an AI-driven feature from 0–1 to drive engagement, tackling ambiguity and tech constraints.
2024・EdTech・Web
Philips / Electrocardiography Monitor Concept
Validated design concepts for a wireless ECG monitor via storyboarding, usability testing, and prototyping.
2020・Healthcare・Multi-device
Philips / Electrocardiography Monitor Concept
Validated design concepts for a wireless ECG monitor via storyboarding, usability testing, and prototyping.
2020・Healthcare・Multi-device
Philips / Electrocardiography Monitor Concept
Validated design concepts for a wireless ECG monitor via storyboarding, usability testing, and prototyping.
2020・Healthcare・Multi-device
Alipay / Search Suggestion Page Redesign
Improved access to service pages and driving a 3.5% CTR increase post-MVP launch.
2021・FinTech・iOS
Alipay / Search Suggestion Page Redesign
Improved access to service pages and driving a 3.5% CTR increase post-MVP launch.
2021・FinTech・iOS
Alipay / Search Suggestion Page Redesign
Improved access to service pages and driving a 3.5% CTR increase post-MVP launch.
2021・FinTech・iOS
Milo / Supporting Pediatric Patients
Led end-to-end design of an AR-powered companion app for hospitalized children, recognized with the 2025 Red Dot Design Award.
2025・Healthcare・iOS
Milo / Supporting Pediatric Patients
Led end-to-end design of an AR-powered companion app for hospitalized children, recognized with the 2025 Red Dot Design Award.
2025・Healthcare・iOS
Milo / Supporting Pediatric Patients
Led end-to-end design of an AR-powered companion app for hospitalized children, recognized with the 2025 Red Dot Design Award.
2025・Healthcare・iOS
How did I get into UX?
I stumbled into UX during undergrad when I took a class that introduced me to interface design. I remember finishing my first interface in Photoshop and feeling a mix of pride and curiosity.
Yeh I love boba!
I'm absolutely passionate about boba tea! Boba has been my energy boost since high school, and it's part of my routine to explore the new boba spots around. (And yes, I will judge the boba texture and the tea flavor. 😆)
More national parks!
I’m also an outdoor enthusiast and have explored 10+ national parks. There's something about hiking through nature that clears my mind and sparks new ideas.
Cooking and crafting
Recently, I’ve been diving into crafting and cooking, learning pottery and baking. Whether it’s shaping clay or perfecting a cake, I love the hands-on creativity that comes with both!
A proud cat mom
When I'm not designing, I love spending time with my cat, Taro. He’s not just cute—he also knows how to shake hands (or should I say, paws?).
How did I get into UX?
I stumbled into UX during undergrad when I took a class that introduced me to interface design. I remember finishing my first interface in Photoshop and feeling a mix of pride and curiosity.
Yeh I love boba!
I'm absolutely passionate about boba tea! Boba has been my energy boost since high school, and it's part of my routine to explore the new boba spots around. (And yes, I will judge the boba texture and the tea flavor. 😆)
More national parks!
I’m also an outdoor enthusiast and have explored 10+ national parks. There's something about hiking through nature that clears my mind and sparks new ideas.
Cooking and crafting
Recently, I’ve been diving into crafting and cooking, learning pottery and baking. Whether it’s shaping clay or perfecting a cake, I love the hands-on creativity that comes with both!
A proud cat mom
When I'm not designing, I love spending time with my cat, Taro. He’s not just cute—he also knows how to shake hands (or should I say, paws?).
A little bit more about me…
How did I get into UX?
I stumbled into UX during undergrad when I took a class that introduced me to interface design. I remember finishing my first interface in Photoshop and feeling a mix of pride and curiosity.
Yeh I love boba!
I'm absolutely passionate about boba tea! Boba has been my energy boost since high school, and it's part of my routine to explore the new boba spots around. (And yes, I will judge the boba texture and the tea flavor. 😆)
More national parks!
I’m also an outdoor enthusiast and have explored 10+ national parks. There's something about hiking through nature that clears my mind and sparks new ideas.
Cooking and crafting
Recently, I’ve been diving into crafting and cooking, learning pottery and baking. Whether it’s shaping clay or perfecting a cake, I love the hands-on creativity that comes with both!
A proud cat mom
When I'm not designing, I love spending time with my cat, Taro. He’s not just cute—he also knows how to shake hands (or should I say, paws?).